Jack Wills Holiday 2022
Jack Wills
Introducing Jack Wills Holiday 2022, a social first campaign centering around Tiktok stars to drive hype and excitement around the JW brand. The outcome was a TVC running through- out the festive period, OOH around London and a series of social content primarily featuring on instagram, with organic content created by our Tiktok talent on their social channels.
MILANI #ToYouAndBeyond
Milani
A social- first campaign celebrating the launch of Milani’s new Highly Rated Anti Gravity mascara. Working with a diverse cast of Milani Maker talent, empowering and elevating underrepresented voices in beauty.
The outcome was a series of disruptive social content and AR filters.
Kurt Geiger Be Kind
Kurt Geiger
Following the re-opening of all Kurt Geigers stores after the pandemic, Kurt Geiger wanted to celebrate all the brands pledges to give back to the community.
The outcome was the film, Be kind which showcased all the different organisations Kurt Geiger supports. Alongside gifs, stills and in store experiences.
Cult Social Media
Cult
As part of Cult’s social platform and website, I create various short form reels to showcase recent work and behind the scenes of how we bring our creative to life.